When Raising Capital "The Trend is Your Friend"

Over the years I've worked with private and public companies in a variety of industries - mining, tech, medical, pharma, cannabis, services, financial services and more.  I've worked as a business lawyer, as a business consultant and as a founder.  The truth is when you are raising capital, timing is almost everything.  Of course, it isn't everything!  The product you are looking to finance needs to be good.  You need a great product, service and/or business plan.  The team needs relevant experience and depth.  The investment structure needs to be tailored to fit your business, your business plan, your growth timeline, your industry and, most importantly, how much you need to raise and who you are approaching for investment.  Trying to raise growth capital for a business that isn't in an industry that is trending is so much more difficult.  [To be continued....]